For this logo project, I decided to use an image I draw very often, a goat head. I attempted to recreate this drawing using the tools in Illustrator, primarily the Pen Tool. I simply attempted to trace the head I normally draw in such a way it could be used as a prospective logo, for a company whose potential business is still unknown to me. After I was done sketching the goat head, I felt the need to add something in order to better represent a potential company. In response to these thoughts, I used the Curvature Pen Tool to make a lightbulb placed next to the goat. Hopefully, this addition gave the logo an impression of intelligence and idea-making, which is what I wanted. Finally, I gave the logo very simple coloring through the use of the Gradient Tool with the black side all the way turned up, so in turn, all the selected areas would be colored black to make for a simplistic coloring on my logo.
As for my company name though, I chose ‘Brindley Ideas’ because of its simplicity and personal meaning to myself. The name Brindley connected to the goat head and personal meaning through my owning of a metal goat which I named Brindley. In a way, the goat head in the logo could possibly represent my metal goat or may just be another goat I have owned named Brindley out of pure coincidence. The light bulb portion of the logo clearly connects to the ‘ideas’ segment of the company name because of the standard association in modern society of light bulbs and ideas or thoughts. When combined, the logo’s parts equal what I intended the name to stand for. To me, Brindley Ideas’ logo represents a small portion of my artistic career since the goat head, the primary piece, is what I draw whenever I do not feel much energy to draw something else, or I use it in place of my name occasionally. Either way, the goat head has value in my eyes, and I hope using it as a logo conveyed some of that meaning.
Anthony Herman's Blog 
Hi there, Anthony, your logo draft is one of a kind! keep up the good work on it! My first critical suggestion is to add some color! When I think of ideas, like your logo, I think of bright and vibrant colors. Colors like red, yellow, orange and pink! My second critique suggestion is to add a circle or some kind of shape around your logo. I think that right now, your draft is kind of floating around on the page. With a border, I think it will really look like a logo. I think your design is really strong when it comes to your light bulb! Even without reading your blog post at the beginning, the light bulb caught my attention, I think you did a really good job using the pen tool and I’m so excited to see how your final draft comes out, I know it will be amazing!
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I like the start to this logo. I think it has a lot of potential to be a great logo. I feel it just needs a bit of work on straightening the lines and making sure they are coherent and make the logo really have that professional look. I think this logo could be perfect with only a little bit of work. I like the contrast of black and white. I like that it has a connection to you and has a meaning behind the logo. I like that the pieces all connect to the name and it works together. I feel you have a fantastic start and can really make it perfect with a few minor adjustments. When you alter just a few key components you will have a really professional and clean.
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For my logo, I believe I could improve through better and fuller use of the tools in Illustrator available to me. From reviewing the comments on my logo, I now see that my logo could be approved through curving my lines and adding better or more colors to it. It was towards the end of my project that I realized the Curved Line Tool was available, so I did not use it for my goat head and now see how much more professional it could have looked curved. As for the color suggestion, I had not considered that at all before I read the comments. As I made the logo, I wanted to go with a simplistic color scheme, but now that I look at it, the logo’s sharp black and white contrast is a bit off-putting. I could also add a bit of yellow around the light bulb so as to make it appear to glow and add some color as well.
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